I received an email a few weeks ago from a fellow internet marketer, Sean Mize, asking if I was interested in doing an "adswap", which is basically where we each send a promotion to our lists with details of a free offer from the other person.
The idea is simple, we both get some new subscribers to our list and increase the size of our subscriber base.
I'd not done an adswap before so I was interested to see how effective it would be.
We both ended up getting over 200 new subscribers on our lists, so I was pretty happy with the results.
I got chatting with Sean afterwards and he let it slip that he had added over 1,800 new subscribers to his list with adswaps in the last month, a pretty impressive number of new subscribers, especially as they're free, which got me to thinking...
I ended up setting up a new site with a forum for fellow marketers to request adswaps here: -
as well as a new facebook group dedicated to the same thing here: -
Now you may be wondering about the value of such "subscriber swaps" as those subscribers are now on two lists and are they really going to be "valuable" subscribers..
I think there is an important factor to doing adswaps which is what makes it work, if you get this right, and that is to make sure you're free offer to the other marketers list is targeted to a particular niche for that subscriber list.
let me try and explain that a bit better...
I have more than one subsciber list/newsletter, as most marketers do. I have one specifically targeted to blogging, another for PLR, etc.
so when I did the swap with Sean I used a blogging related free offer to make sure I was getting people interested in blogging on to my list, whereas Sean used an article marketing related offer, so we both ended up with new sbscribers who were very targeted for our lists.
Whilst this is no guarantee of the value of those new subscribers, it is likely to increase the chance of them being interested in my offers.
In a way what Sean and I did was filter our lists to make them more focused, which is always going to be a good thing.
I guess what I'm saying is if you're interested in doing adswaps (which you should be imho), then make sure you offer a targeted offer rather than something general, as I believe it will pay dividends in the long run..
and if you're got an existing subscriber base but want to grow it for free, go sign up for the IMAdSwaps.com forum now!