Matt Garrett ~ Internet Marketing Blog

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WarriorForum WSO Offers – Good Or Bad?

The Warrior Forum WSO (warrior Special Offers) offers seem to have taken a massive leap in popularity over the last 6+ months, but are they the “Crystal Meth” of the internet marketing world..?

I’ve been promoting more WSO’s over the last few months, partly because there have been some really good ones, possibly because there are now SO many to chose from; partly because it’s so quick and easy (my natural laziness sneaking in); and partly to see how well it works as a business model, especially as there has been such a backlash against Clickbank products because of the high number of crap stuff sold through them earlier this year.

I’ll come back to my thoughts on whether WSO’s are good or bad in a moment, first I want to cover something that I discovered about the “warriorplus” affiliate system last weekend.

If you’re not aware, “warriorplus” is a platform used for many WSO’s to allow affiliates to promote them, although you do have to pay a subscription fee each month to have the “privilege”, unlock most affiliate programs.

In order to promote any WSO on warriorplus you must first request permission from the owner/publisher of the WSO and then wait to receive confirmation that your request has been “approved”.

The confirmation comes in via email, and you’re then good to go.

So last week I requested, and was approved for a particular WSO. It was on a topic that I’m not that interested in learning more about myself, as I’ve been doing it successfully myself for years, and have even written an ebook of my own on the topic (which I will get around to releasing one day, laziness again!).

But I did want to get a copy to review it before telling my email subscribers about it, so I bought a copy through my own affiliate link.

I didn’t think the owner would be too concerned on the basis that, if I liked it, I would tell my (19k+) subscribers about it and bring him some new business.

It turns out I was wrong…

I checked it out and whilst it wasn’t “ground breaking”, it contained good solid information that I knew many of my subscribers would find useful, so on Friday I scheduled an email to go out on Sunday morning.

I had my kids staying for the weekend so I didn’t get around to checking my email until late on Sunday and when I did I discovered a whole pile of emails from subscribers who had read the email, clicked on the link and ended up on a page telling them the link was “invalid”…

I logged in to warriorplus to see what was going on and discovered the owner of the WSO had rescinded my permission!

No warning, no “PM” in the WF (WarriorForum), no attempt to get in touch at all as far as I can tell, he’d just gone ahead and shut me down.

So I had to replace the dead link with a different WSO that I had intended to promote a few days later, which obviously didn’t “fit” with the email I’d written, so was never going to convert well.

The obvious immediate results for me (and my business) were: -

  1. a bunch of unhappy/confused subscribers
  2. I effectively looked like a “Muppet” for not checking the link before I hit send, although it had been working when I had checked when I was setting up the email
  3. a loss of revenue/profits for the day

But on top of that I now feel more than a little hesitant to promote WSO’s from marketers that I don’t personally know and trust, not just this particular “Muppet”, who (imho) seems to be a classic example of the old saying “I’ll cut of my own nose to spite my face”…

I posted a question in the thread for the WSO asking why the permission had been withdrawn, and obviously the WF being what it is, he managed to have the post removed (rather than posting a response), I guess because it may have appeared “negative” and hurt his conversions…

I also sent him a PM (“personal message” in the WF, to which I did receive a response: -

So I get it, he’s had a few other people buy through their own link, so he’s pissed off and to make sure that they can’t actually promote HIS WSO for him, he decides to pull their permission.

hmm, ok, I’m not sure that’s actually the smart move, whilst I obviously lost out on some sales, SO DID HE, AND what about the long term view here…

what’s the odds on me EVER promoting one of his products again..?

If, on the other hand, he’d got in touch and asked whether I was actually going to send an email, he might have realised that losing one commission on a review copy might actually be not a bad thing after all.

My guess is he just wasn’t in a “happy place” at the time, and I suspect if he ever tried out Clickbank (“hoplink hijack” central) he’d spend a LOT of time in the same frame of mind! lol!

Here’s the screenshot from AWeber to show the email going out at 9:44am EST on Sunday 18th Sept to 19,985 (without duplicates) of my email subscribers, which was taken Sunday night, the same day the email went out, so the clicks he would have got ended up being quite a bit more than that: -

Forgetting what I think of this individual (can you say “Muppet”) in the circumstance, there’s also the worrying fact that any WSO’s that I set up as scheduled emails to be sent out at a future date could have the same “permission withdrawn” problem, which makes me think twice about how I work with WSO’s in the future.

So, back to the original question: are WSO offers good for your internet marketing business or not?

I’m starting to think that they are not.

There are some great ones at absolute bargain prices, but it seems to make the “bright shiny object syndrome” that many newbie and struggling internet marketers have, to go after the latest “new thing”, buy it, and then not do anything with it, even worse…

Although the only “hard evidence” I have to back this up is the number of WSO’s sitting on my own hard disk that I haven’t done anything with, many even un-opened/read, but I’m pretty sure I’m not alone…

With WSO’s people can get their “shiny object” fix quick and easy, but because they’re so cheap they don’t bother reading, using or acting upon them, in the long term hurting their own chance of success with online marketing.

Summary: For my own business, I’m going to back off from promoting as many WSO’s as I have over the last couple of months and go back to concentrating on the core products and services I use in my own business, so I know from my own experience that they work.

as always your feedback and thoughts are very welcome! :)

**Note: If you want to do your own WSO then make sure you get it right:  WSO Profits Blueprint

[this post: http://mattgarrett.com/warriorforum-wso-offers-good-or-bad/]

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10 Comments »

Comment by gregw2 Subscribed to comments via email
2011-09-22 07:14:16

Hi Matt,
I like this post. I can relate to the buying of WSO’S and never acting on them. I was doing just that for a few months, and realized that it was a waste of my time and money. I still subscribe to them but seldom make any purchases.
I think that any offer that has the ability for affiliate sales should allow, and not be penalized, for purchasing through your own link.
Marketers have to realize that the more purchases that they have by fellow marketers the more potential sales and the more exposure they will have.
This is good, not bad. And really, when it is all hung out to dry, it is still profitable for them. They would lose the affiliate commission on any sales generated anyway, so what is one partial loss, compared to multiple future sales?
It does not make good marketing sense.
Thanks for sharing.

 
Comment by Keith Purkiss
2011-09-22 11:41:52

Hi Matt,

This guy’s crazy, he should be giving review copies away to anyone
with a big list, and asking if they need any help with their promos.

Do you think WSO PRO should default to the WSO anyway if someone has
been dissapproved, obviously you wouldn’t get the commission and this guy would have got a lot of payments he didnt deserve but at least people would get to the right page?

I’ve been doing okay with WSOs promos recently – I hope I never get to deal with whoever it was. I’m going to be careful what I do now. Maybe ask for a review copy, and if they say no forget them, as you said there’s plenty of choice.

Thanks

Keith

P.S. I’ll send you a review copy of my next WSO when it’s ready ;-)

 
Comment by Edna Melendez
2011-09-22 12:20:17

Hi Matt,

Great post! With my list since it is related to wordpress I try to promote only once a week (they get cranky if I email too many promos lol) and keep my promotions wordpress relates always…plugins are the best to promote in my case, so if a WP plugin worth promoting then that’s what I do.

I get annoyed when marketers that you are a subscriber with or have bought from them start promoting things that are not related to their products or to the info they provided when you first join. And they start promoting so many stuff at the same time that it really gets crazy to keep up with. So of course I remove myself from their list.

So I try not to fall into the desperation of just making money (i know we need to) but I want to treat them as I would want other marketers to treat me…not see a dollar sign in each one but just to provide them with things to help them in their business and not waste their money in all there is out there…

Anyways, I always enjoy your emails…we’ve known each other from a long time….so I stay with the good and toss the bad…lol

Take care and many blessings!!
Edna

 
2011-09-22 12:51:56

You really sound like a grumpy oldman, and it’s not because one guy is stupid on the warrior that you shouldn’t promote warriors anymore. Next time check your links before to hit the send button I would say.

David Norden

 
Comment by Godfadr
2011-09-22 13:24:34

Great point Matt.
I have noticed the WSO Plus promotion increase lately. Especially without any type of research whatsoever.
In the end, it is not good for the industry but I figure it will be good for me.
Why?
Because other guys are out burning their databases and no longer giving away quality. The get stuck on the “send an email and get paid” mode without any thought to the long term value of a customer.
Godfadr.

 
Comment by Gene Subscribed to comments via email
2011-09-24 07:50:39

This post caught me just as I was getting ready to unsubscribe from any list that promotes a WSO.

You are absolutely correct about WSO’s and “bright shiny object syndrome”. I plead guilty myself and have put myself on a tight leash against buying any more.

But the problem is even greater… The WSO marketplace itself is corrupt. It is full of fake reviews and testimonials from crony warriors who promote each other’s offers. Negative reviews are often removed by moderators. Combine this with rapidly rising prices and fake scarcity, and you have the perfect conditions to encourage people to make impulse decisions to buy lots of low cost, worthless products.

Now, add to this the affiliate system and you have an out of control pyramid scheme. Every WSO I buy promotes others. Yesterday, I counted 50+ emails from WSO affiliates. I’ve been spending an increasing part of my day just screening through offers with less and less time to ever go through the things I actually do buy.

I decided today this all has to stop. So consider this a warning to those of you who are WSO affiliates. The next time you send me a WSO offer, I will be unsubscribing from your list.

 
Comment by Mark
2011-09-25 18:21:29

It only makes good business sense to check out the product prior to emailing your list. And, the fact you didn’t try and scab a “review” copy, in my mind, makes you rather a “stand up guy”. Next time he does a release simply email him letting him know you think it’s a fantastic product, which is why you’re sending the cracked link from Black Hat Forums to all your subscribers.

 
Comment by Mike
2011-09-26 17:58:40

Matt-I’m sure you’ve noticed that there are very few critical comments about WSOs, everyone seems insanely happy with their purchased, even before they have even downloaded it. All the criticism seems to be allowed for Clickbank products, though.

 
Comment by Terry
2011-09-29 12:02:01

Great post Matt. Muppet is too kind a word for this guy, he has a lot to learn.
Ultimately he is the loser not having the support and endorsement of a marketer of your calibre. I subscribe to your newsletter because you know your stuff and you are trustworthy. Having your endorsement gives a lot of credibility to a product. I have bought several WSO’s of varying quality but I agree with Gene’s comment that the reviews are all so nice it is sickening, obsequious to a fault. These guys are feathering each others nests. Some of the products I have purchased have been worth the $$$$ and others haven’t but because of the low cost sometimes I am willing to take the punt.

 
Comment by Frank Bauer
2011-10-14 06:02:14

Muppet? No, what a bonehead! :razz:

Next time you should ask for a free review copy, after all… you are a affiliate with a good size list. :smile:

 
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