list building
Are One Time Offers Bad For Business?
If you’ve been in the Internet Marketing (IM) market for any length of time you’ll be familiar with the principle of a “One Time Offer” (OTO), where after signing up for a free offer (or a paid product) you will be be given a “special offer” for a product or service, usually at a discounted […]
Getting Personal With Your List
should you include personal stuff, like what’s going on in your life, in your emails to your list? most marketers don’t seem to, probably on the basis that they want to concentrate on the “marketing message”, which I can understand and appreciate, and I do it myself on most emails, but then there are days […]