Too Many Emails

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"Too many emails!"

that's the most common comment I receive from people who unsubscribe and it's not surprising.

one of my subscribers mentioned recently that he'd had more than a dozen emails about Mike Filsaimes Traffic Fusion on the launch day, which actually put him off.

I had to admit that I'd had around 3 times that many, but then I'm on just about every marketers list, including all my JV partners and adswaps partners, it helps to be able to spot the best stuff out there and find new JV/adswap partners, but it can get a bit much, even as a full time marketer who doesn't have a full time job on top.

For anyone still juggling a "job" and their new internet marketing business it can be a killer...

In fact, receiving too many emails is also the best reason for unsubscribing from peoples lists, as With so many offers for the best new thing" flying around it's very easy to get distracted and lose focus.

In order to be successful online you will do better by just finding one or two things that your comfortable with and focus on them until they start to bring in some cash (e.g. blogging and article marketing).

so what's the solution?

well, I recommend keeping a separate folder in your email program for all the emails you get from marketers and when you read one that you like mark it as a good one, and vice versa.

If you're on several marketers lists then you'll find it easy to spot those who are just using the default "promo email" provided for the product... ๐Ÿ™‚

Then every 4-6 weeks you can have a look through the folder and unsubscribe from all the marketers/lists that haven't sent at least 1 or 2 good emails in that period...

this should help you to keep your emails down to just those that are useful and worth spending a few minutes reading.

As per Tim Ferris's "in-zraf-wbheany-cyhf-or-va-n-zbivr/" title="the 4 hour work week" target="_blank" rel="noopener noreferrer">The 4 Hour Work Week" (a must read book), you should also limit your "email time" each day/week and not have your email software open so that you get distracted every time a new email drops in to your inbox. I find doing so has made a big difference to how much work I get done in a day, although I admit I'm not perfect at following this discipline, let's call it a" work in progress"... ๐Ÿ™‚


47 comments on “Too Many Emails”

  1. Matt,
    When first starting the worst thing is all the giveways, you have to sign up for a product and then bombarded with offers! I simply delete the offers unless they are what I am looking for and delete the rest. Sure it takes awhile to unsubscribe to all the lists but I have found that there is much more time to read the emails from marketers that I trust as opposed to the many offers for the same product! One more thing when first starting almost no one can afford the 1497 for the lastest greatest product!!!. So I ususally don't even look if it's from ANYBODY advertising the products from the "big" gurus.
    I do however remain your loyal subscriber.

    Buzz Reed

    1. Hi Buzz,
      yup, giveaways can be one of the worst, you can suddenly end up on LOTS of lists, but you can usually tell very quickly whether you're going to want to stay on the list.
      A lot of the time, depending on where your business is, those big ticket products won't actually be as good for you as say a simple $7 ebook on using article marketing...
      the trick is to know what will make a real difference to your own online business and stick with that.
      Thanks for being a subscriber, and for leaving a comment.

  2. Hi Matt Yes? your right
    but how are you going to learn email marketing
    with out reading other marketers efforts.
    so many different ways to keep you readers
    interested. By the way I live in Wales so a
    beer sounds good let me know closer to the
    date. thanks Paul

    1. Hi Paul,
      you're right, reading other marketers emails can be a great learning tool, as well as helping you find the ones that are worth listneing to, but you should also stick to your own style when you write to your own subscribers. Be yourself, don't try and be someone else. ๐Ÿ™‚
      where abouts in Wales are you?
      I grew up in Hay-on-Wye, right on the border, although I did live in North Wales for a few years when I was a wee nipper.
      I live in cheltenham now and have been toying with the idea of having a internet marketing pub meet here sometime, if there's enough interest...

      1. Hi again Matt
        I live not far from Ammanford, in a place
        called Llandybie, in the Swansea area.
        I know I would be interested it would be nice to
        talk to somebody that has an interest in the
        I.M. game. Thanks for your support

        1. Hi Paul,
          about a dozen or more years ago I used to work for a company called Gower Business Systems down near the cricket ground in Swansea, never really got to know the city much tho, I was always on the road up in the valleys somewhere, asI used to sell software to Solicitors.
          If I find the time to set soemthing up for a pub meet here in Cheltenham I'll make sure I do a blog post and email about it to let everyone know.
          asa bit of a coincidence I just spotted a testimonial from you on Steven Johnson's site, small world! ๐Ÿ™‚

        2. Coincidentally I'm from Swansea too, and I'd be up for a pub meet if you have one.

          As for the email issue, this is one of my biggest problems at the moment, I get so distracted by reading offers, watching videos and downloading freebies that I never seem able to get any productive work done.

          After watching Eben's video about creating new processes, I realise I need to kick the habit of always checking my email first and replace it with working on my websites. It should be postponed until after I finish the important stuff.


  3. Urghh emails. I think we all know that problem!! I actually watched Eben Pagan's free video on Waking Up Productive recently and it totally changed how I handle my emails. I'd recommend watching it. Some of what he says is so obvious but for some reason it doesn't truly sink in till someone literally slaps you in the face with it. ๐Ÿ˜ฏ
    On a related note, downloaded information is another problem. Anyone else got hard drives that are full to overflowing? Pop over to SureFireWealth and check out a new product called IM Index Mind Map!! Super cool piece of software. It's one of those "I want" products lol. ๐Ÿ™‚ Yuck, I sound like an affiliate marketer ๐Ÿ˜›

    1. Hi Louise,
      Eganโ€™s a top marketer, Iโ€™ve been a fan of his since I came across his David De-Angelo stuff quite a few years ago, and the recent Waking Up Productive videos were cool, Iโ€™ve just not got around to picking up a copy of the product yet, too many darned emails to read!
      yup, SurefireWealth has some excellent stuff in it, a LOT in fact. Iโ€™ll have to go look for the IM Index Mind Map, I could sure use it.
      I met Jeremy last year and had a few beers with his partner, Simon Hodgkinson, a couple of weeks ago, theyโ€™re top blokes! (oops, I sounds like Iโ€™m โ€œname droppingโ€, lol!)

  4. Ya know Matt, I was thinking about how I would get ride of some of my e-mail subscriptions. Everything you wrote was right on. I just wasn't sure of the best way to do it. Waiting 4-6 weeks then getting a feel for the type of marketer your dealing with really shows the character and focus of that individual or business entity. Are they cramming stuff in your face or are they actually sitting down at the table with you to do business and make an offer? Great post you got my attention!

  5. Hi Matt,
    I've unsubscribed to those marketers who only see me as a wallet or their personal ATM machine...especially after I've spent my hard earned money with them & they continue to bombard me with nothing but emails selling the latest 'must have' IM product to come out . I won't buy from anyone who treats me that way. I have no respect for someone who has no respect for me! ๐Ÿ˜ฎ And even if I want the product, I will buy it thru someone else's affiliate link. If these "Commission Hounds" really make these million dollar paydays (or at least 6 figure paydays) that they claim, why is getting us to buy the latest product every week so important to them? Don't they have plenty of money? Or maybe it's more B.S. than truth. ๐Ÿ˜‰

    1. Hi Cynthia,
      it can be hard to find the right balance between promoting products and other useful stuff in emails.
      I try to add in as much free stuff, advice, and other stuff like this post as I can, and stick to just those products that I have used or read myself. it's actually easier that way.

  6. ๐Ÿ’ก Excellent post Matt, I think we can all relate to it. Frankly I have become pretty cut throat about it all and have unsubscribed from all that only 'sell to me' and have kept those. like yours, that provide great advice, valuable tips and other useful information.

    You are great value Matt!!


  7. Gidday Matt, from way down under in New Zealand.
    Certainly agree with you about the emails!Opening my mail box is the fdirst thing I do each morning.Takes me about 15 to 20 minutes to sift the wheat from the chaff - then I close the thing and it doesn't get opened (the inbox) again until next day!
    I, too, delete just about every last thing from the "big" gurus!! But, like you, I've found that there's heaps of super good advice, teaching, and information from what I call the "new age" gurus - the guys (and gals) who are making it online big time through their niche markets, and who now share their priceless knowledge for $7 apiece.Much value from these people.
    Lynda Mekalick

  8. Hi Matt,
    Your post is timely. I've been doing a lot of research about internet marketing and in the process have subscribed to many lists. It has become very distracting aand almost addictive, even though I know I should set them aside until I have time and concentrate on building my blog I'm drawn back.
    I'll take your advice and put them in a folder for viewing later.

    Thanks again and have fun in London. I'll join you one day when I'm as successful as you - maybe next year

  9. Just plunder the freebies and toss the rest is my motto,
    You just canโ€™t get any work done if you are constantly in and out of your inbox.
    I do follow one of your suggestions and keep my email app closed at least till i have the bulk of my next post grafted out.
    One thing i have learned through email is the shear diversity of subject line pullers; i make a list of all the best ones and use them for my meagre opt-in list.
    Itโ€™s amazing the amount of different ploys that the top marketers use to open you up.
    Well this is a great subject for a post because a lot of your commenterโ€™s are all in the same boat,
    Thanks for the read ๐Ÿ˜† ๐Ÿ˜†

    1. Hi Bill,
      yup, keeping a "swipe file" of the subject lines marketers use can be very useful, butI've found that the best "tactic" for getting people to open my emails is to make sure they're expecting it to be worth while, and try very hard not to dissapoint!

  10. Matt,
    What timing. It's late...I want to go to bed...but instead I'm wading through the tons of e-mails that have accumulated in my in-box since last night.
    Recently (due to Eben Pagen) I've started reorganizing my days which used to start off with e-mail reading. The result of that start was low productivity. I now scan them in the morning for important ones, then move on with my day-ignore my e-mails and get back to them later that evening when I'm not as normally productive anyway.

    The longer you are a marketer...the easier it becomes to "unsubscribe" from those that are not providing you any value. As a newbie you want to get everything you can and you're afraid if you unsubscribe you're going to miss out on something good!

    Your post made a lot of good points about separating those "copiers" from the good marketers and GET OFF THOSE LISTS! They take up way too much of your valuable time.


    1. Hi Jane,
      yup, the "fear of missing out" is pretty compelling, even for non-newbies.
      and it's not just the time spent reading the emails, if you click through to a sales/offer page another 10-30 mins can dissappear reading that...

      not too long ago I saw ann email from a very well know marketer where they had used the promo email provided for a product and had missed one of the link placement holders, so the email included a line that said: -

      "put your clickbank affiliate link here"

      I had a good laugh at that one!

  11. Hi Matt,
    Thanks for the useful info. I do agree with Cynthia about those who claim they're earning mega bucks and trying to lure customers into buying the same product.
    I've been in IM business for six months now on a part-time basis. Yes, I work fulltime and find it hard to cope with hundreds of emails flying inside my inboxes almost daily, each wanting to sell something. I'll open those with names that are familiar to me first but I can also learn from the others with contents that are of benefits to me as well. So I'm always behind reading my emails.

    1. Hi Dora,
      here's a key skill you need for being successfull online -
      Persistance (or bloody minded stubborness as my mum calls it)
      keep at it and the day will come when you can sack your boss.
      I still remember the day I did, it was a great feeling.

  12. Matt,

    Thanks for this writing. I, too, find myself wasting more time than I would like to admit opening and reading the many e-mails I receive. I am going to follow your suggestion starting this evening my moving them all to a separate e-mail folder and unsubscribe from those I receive no benefit from over a two or three week period. Again, thanks for the suggestion and allowing me to realize I'm not the on person bogged down my e-mails.

    1. Hi James,
      you're not alone, we all have the same email overkill problem, we just gotta make sure it doesn't take up time that could be used moreproductively.

  13. Matt,

    A good post, again!

    My method is to save all but the emails that I know that I want to read straight away into a folder. I then revisit the folder and read the saved emails a couple of weeks later. It is amazing how often something that would have seemed important at the time is, in reality, just a waste of space.

    1. Hi Phil,
      I've used that same tactic with salesl etters, leaving it a week or so can make quite a difference to how you view it... good tip!

      1. This is a fantastic method if you are going to jump in and buy that must have product. Wait till later that night or the next day, and you would be amazed at just how much you really did't need it at all. I use it all the time as I need to curb my spending โ—

  14. Morning, I am going to do as you suggest with my e-mails, but I agree with Jane, as a newbie I would like to read everything that I get, but it can take me an hour or more just to work through one e-mail, which means that I now have 1,600 unread e-mails in my inbox. Including the ones by Lars Henning, whose work I really enjoy reading and at one stage I used to print everything he says, hoping to read it later. Guess what! I tried deleting some of them, but then they are in my delete box and when I look at them there, I don't want to delete them permanently.
    My problem is that I live in South Africa, - don't want to be anywhere else - and cannot afford the postage of anything even if it is only $7. (R70) for the products.
    I have been 'studying' my e-mails for the last 10 months and not done anything more than that as, while I get a LOTof theoretical information, I do not even know which books to get to teach me HOW to do a blog, and when I start a blog by using WordPress, for instance, I don't know how to get back to it the next day. I now have two blogs somewhere on Internet? I cannot access them. They have gone walking. But I do not want to give up the idea of working on the Internet as this is my only option of generating an income at this stage. Being a senior citizen and all.

    1. Hi Ria,
      wow, 1,600 unread emails, your inbox is worse than mine!
      I'd have to recommend being a bit more cut throat on clearing them out, otherwise it'slikely to just get you down looking at that pile!

      I've not Heard of Lars, what's his site/niche?

      the good thing about most IM products is that you don't need to wory about postage, most can be accessed directly over the net.

      next time you set up a blog you could either bookmark it in your browser or set it as the default home page for your browser, that way you shouldn't missplace it again...


  15. Hi Matt - some good ideas at keeping the emails in check and we all need that. I just want to comment on the suggestion of not keeping your email software open - that's fine except that if you use Google bookmarks as I do then I need to be signed in to my Google email account in order to use it. I do keep all my other email accounts closed though and try to limit how much time I spend on them. I like the idea of reviewing my emails at night rather than first thing - keep the day for being productive and then let the emails send you to sleep - I like it!
    I make a lot of use of 'labels' on Google mail, and have filters in place to label all the stuff from senders I've already found to be of value to me. Then when I first review my mail I highlight all the unread stuff, including what has been labelled. It's then quite easy to deselect the labelled stuff followed by a quick scan of what's left and then delete anything that doesn't catch my attention. A bit risky I admit but experience leads me to believe that 99% of the rest is binnable anyway and the deleted stuff sits in my bin for the next 30 days anyhow so if I discover there was something I should have looked at I can still retrieve it for 30 days.

    1. Hi Paul,
      I've not used google bookmarks, so I'm not familiar with how it works.
      I use Outlook for my emails, so I download everything locally, even from my gmail account, as I like to be able to back it all up on a regular basis.

  16. Hi Matt,

    I am on a lot of the top marketers lists, but I rarely read them, I just put them in individual folders, named accordingly. I believe I learned that from Frank Kern, he called them his "swipe files", you can go back and learn a lot from their different marketing styles to use for your own Niche and list. I do read a lot of yours, because you have a great style, and I like to interact on your blog posts.

    Oh, one more thing...I was told about this by another marketer after he attended a seminar in CA...It was called 60-10-60, a method taught by Eben Pagan, work for one hour then take a 10 minute break to use as you please, then work another 60 minutes, and so on, and so fourth.

    You could use these 10 minute breaks to organize your emails through out the day, there by keeping up with them , and not letting them overwhelm you.

    Thanks for sharing some more great content...

    Take Care,


    1. Hi Scott,
      I believe having a "swipe file" originally comes from the direct mail market, as copywriters would use them for learning what works with salesletters, but it doesn't matter where the idea came from, it works as it's a great way of learning!
      I also like to do blog posts like this to get feedback whenever I can, as it helps me to make sureI'm on the right track with what I'm doing, so I'm glad you like it!

  17. Hey Matt; I am glad you gave me a heads up for this post. Being new I began giving everyone the respect of reading every e-mail. That is, until I began receiving many of the word for word same e-mails. Another thing that drives me crazy is, I'll receive two and three e-mails from the same millionaires on the same day. How do I know they are the millionaires? They never miss an opportunity to dangle it in my face. (you too can be like me if you only buy this) I think this is being a little too greedy. It has become a part time job for me. Out of necessity I must change something "But no more Mr. Nice Guy"! I have gotten many good ideas from your readers responses. Thank you responders, your solutions will free up a lot of time and help me keep my sanity. Thanks again Matt, I am really glad I stopped by.......bob

  18. Hi Matt

    I agree one can be completely bombarded by all these emails and it
    can finish up taking the whole day just to get through them. I have
    read Tim Ferris book and try very hard to follow his advice, but occasionally
    it gets a bit out of hand.

    Michelle Jayes

    1. Hi Paul,
      yes, you can use outlook on a stand alone (not networked) pc.
      I'm not going to claim outlook is the best solution for email, it'sprobably not, I just happen to be used to it after using it for the last decade or so...

  19. Hi there Matt n' all. A lot of the posts I can relate to. Do you know which part of internet marketing you are interested in? ( I'm talking to the readers, obviously not you, Matt) See when you finally decide that say MLM is not for you, you will get rid of everything that comes into your email to do with that subject. And when you get constant emails from some guru selling you the latest piece of software to do SEO or the like and you have no idea what they are talking about...get rid of them! You have to crawl before you can walk. You have to know the basics first, so don't buy anything unless you know how to use it. And the only way I get 2000 emails is with a gmail one because I used a safelist, and get all their emails for the privilage of using the list.So I the log in select ALL messages and delete. (that,s why safe lists don't work..look what I just did, a thousand others probably do the same) I do stay loyal to people I have opted in to at giveaways, but only for awhile and only if they send stuff that interests me. Once I decided to unsubscribe and when I hit the link, up came 6 lists of the same person that I was on! So now, I am more choosey as to just what I get at giveaways. I am not knocking giveaways, they benefit us and the product giver, and I have heaps of wonderful products etc, that I have put on disc, off my harddrive, for later on if I need more info on something. So you just have to chose a" few good men" and keep listening to them and give the rest the flick. If you want to get back on someones list later, just look for another giveaway. One last bit of advice, to anyone that is just starting off: You will NOT make 2 or 3 thousand dollars a week on the internet by buying someones magic program, there IS no magic program,it is all hype, and if someone IS making that much online, then they have a product, a website and know how to drive traffic to their site. You have to work to make continuous money online and to build your reputation. If you do not have a reputation and a solid product, one that is valuable, then you have nothing. ....Gee, I felt better after that...Hope it helped someone, Good luck all.

  20. Hi there old chap, i must agree with the young fellow commenting about persistance of email, specially about the individual in this case, i dont understand why one must be so eager to the point were it becomes very annoying and it stinks, i mean really are those the actions of a proffesional and of a marketer claming to have made millions. I am sorry for being judgemental but it just dose'nt compute. We should all follow your example, you dont want to drive people to a point were they will unsubscribe but retain them. ( Example. ) I might receive emails from you but 1once or maybe twice a week and im more than happy and eager to read because i know that it can be something your giving freely and /or of quality content, rather than just knowing that someone wants to make money off me by begging and pleading trying to knock my door down!

  21. The issue of emails received is by far the most aggravating event that goes on in my life every day. Receiving more than one email per day from a marketer is irritant number one. Receiving an email everyday from that same marketer is irritant number two, and then receiving emails during the weekend is irritant number three, and to me the most irritating. These guys are rude and inconsiderate and to be honest I have blistered some of these guys really bad, and I have no qualms about doing it either. I can understand doing what you have to do during the week because you have to make a living but come Sunday at 5 pm in the evening and you send me an email trying to sell me something, you are going to get nailed and it is plain out tough whether you like it or not. I wish it wasn't this way but there are times these
    guys make my life a living hell and believe me I have unsubcribed from dozens and dozens of them. I open my computer and it feels like a bunch of vultures are there waiting for me. I long for the day I wake up to no emails.
    It will worth a celebration.

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