Phil Gosling is one of those few marketers who’s emails I really look forward to reading.

He doesn’t send one out very often, but when he does it’s like a work or art, both entertaining and packed full of useful info.

Here’s a classic example that landed in my inbox a few minutes ago:

Movie Script.

Internet wars episode one.

(These words moving away from you with star-field backdrop. Dramatic music.)

A long time ago in a Galaxy far far away the evil empire under the Sith Lord ” Internet expert” had rebuilt the disabled death Star and created a new weapon even more powerful. The new “Google star” was armed with a revolutionary mind interference ray called, the Adword.

Armed with this new weapon entire worlds could be enslaved by believing the myth of passive advertising. Thousands of star systems and their populations fell under its influence. Previously sane, intelligent people were instantly bamboozled into sending millions of star credits to the Google star in the hope of building businesses of their own whereas, in fact, it only made the Sith Lord and his Google star even more powerful.

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