If you’ve been in the Internet Marketing (IM) market for any length of time you’ll be familiar with the principle of a “One Time Offer” (OTO), where after signing up for a free offer (or a paid product) you will be be given a “special offer” for a product or service, usually at a discounted price, but will only get that price if you take the offer right then.

It’s a fairly standard marketing approach for professional online marketers (big and small) to make such an offer and can be very effective.

However, it can also cause confusion and irritation if people are not expecting it or haven’t come across it before, I recently recieved a support ticket accusing me of being a “con merchant” because of it…

I use AdSwaps as part of my list building process and it works very well, adding over 2,000 new subscribers to my newsletter in the last 24 days for example.

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should you include personal stuff, like what’s going on in your life, in your emails to your list?

most marketers don’t seem to, probably on the basis that they want to concentrate on the “marketing message”, which I can understand and appreciate, and I do it myself on most emails, but then there are days where I just gotta share…

I keep track of the click thorugh rates for all the emails I send out (yet another spreadsheet), partly so I can see which subject headers work well, and partly for tracking the conversion ratio, as well as trying to judge the level of “interest” in a topic, and I have noticed that click through rates do seem to go up when I’ve included something about what’s going on in my life.

I steer clear of doing it just for the sake of it and limit “personal stuff” to when there’s something vaguely interesting to write about, or something that fits in with (or compliments) the subject of the message/promotion.

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