should you include personal stuff, like what’s going on in your life, in your emails to your list?

most marketers don’t seem to, probably on the basis that they want to concentrate on the “marketing message”, which I can understand and appreciate, and I do it myself on most emails, but then there are days where I just gotta share…

I keep track of the click thorugh rates for all the emails I send out (yet another spreadsheet), partly so I can see which subject headers work well, and partly for tracking the conversion ratio, as well as trying to judge the level of “interest” in a topic, and I have noticed that click through rates do seem to go up when I’ve included something about what’s going on in my life.

I steer clear of doing it just for the sake of it and limit “personal stuff” to when there’s something vaguely interesting to write about, or something that fits in with (or compliments) the subject of the message/promotion.

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