and just one bad product promo can piss off a lot of subscribers and wipe away all the trust you’ve spent months building up.
I learnt this the hard way over a year ago when I promoted an info product that looked good.
I had taken the time to get a copy myself and have a look, but I hadn’t read the ebooks included in enough detail and missed the fact that the info offered was not only fairly basic, but some of it was totally out of date.
The promo brought in quite a lot of sales, as the sales letter for the product was excellent, but I realised something was wrong a day later when I saw that the refund was well over 50% in just the first day!!!